![]() ![]() On Facebook, Singaporeans posted replicas of iconic outfits from national pop culture, including the '90s superhero VR Man and the Singapore Tourism Board's Merli mascot. Local resort island Sentosa created a corporate brand campaign around an ACNH version of itself, and the country's only independent cinema used the game to make cute Instagram promotions. Like many others across the world, Singaporeans embraced New Horizons so enthusiastically that it became a marketing gimmick. In countries with more liberal laws on free speech and expression, this would be a non-issue. But New Horizons's popularity has also revealed how it can be used as a tool to express political ideas. New Horizons has been a godsend during the pandemic, offering a calm environment to interact with friends, a creative outlet in the illusion of physical space, and cheery moments of respite. ![]() "I'm really glad that I did, because it was something really soothing and fun to do while stuck indoors." "I started playing Animal Crossing: New Horizons because I saw so many people talking about it and posting screenshots and it kind of gave me FOMO," Han writes in an email. In early April 2020, Singaporean journalist and activist Kirsten Han bought a Nintendo Switch Lite, just days before Singapore entered its "circuit breaker" period–a lockdown response to the COVID-19 pandemic. ![]()
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